Direct Marketing involves not only technology, but it is an entire process. The purpose of a mailing is to make a sale, as well as to build a continuous, profitable relationship with the customer. Competition for a customer’s attention is fierce in the marketplace. Information can be sent out by newspapers, direct mail products, TV, brochures, and the world-wide web. The most important part of direct marketing is “capturing” the customer’s name and address. The mailing list is the means by which the customer is contacted, provides service, collects payments and makes subsequent offers of products and services.
Direct mail can help your business stand out from other forms of marketing. It is personal, creative, colorful, it asks for a “call to action”. It is used by banks, large and small corporations, and your neighbor down the street. Direct marketing can offer you a highly effective, more efficient way to reach your customer than other mediums.
We can work with you to help you determine which process will work for your business.
Call Chase Direct Mail and ask if a targeted mailing is the best
way to promote your product or services.